I’ve worked across a diverse range of clients and topics

Research Specialties

  • Ad testing & campaign effectiveness studies

  • Brand perception studies, tracking, and strategy

  • Communications and marketing strategy

  • Competitive analysis

  • Concept and message testing

  • Content marketing

  • Customer experience and satisfaction studies

  • Discrete choice modeling and simulators (conjoint, MaxDiff, TURF, etc)

  • Persona development and segmentation

  • Political polling

  • Pricing models

  • Product development

  • Thought leadership content

Research Offerings:

  • Quantitative surveys

  • Qualitative interviewing

  • Focus groups

  • Secondary research

  • Industry analysis

  • Proprietary data analysis

  • Advanced analytics and modeling

  • Reporting and marketing

I’ve worked extensively with:

  • Consultancies

  • B2B & consumer tech brands

  • Academia

  • CPG brands

  • Financial institutions

  • Government organizations

  • Nonprofits

There are a variety of ways we can work together. I can serve as an extension of your team, or you can hand me the reins. I’m happy to bring a second set of eyes, support one piece of a project, or manage everything from methodology through analysis and delivery. 

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